Online store features
store features. Choose a category or search the catalog.
Sales and orders
AI LabelLabel product images generated or modified with AI and give customers clear information.
Customer accountsCustomers can create a verified account, sign in, review their own orders and submit returns or exchanges.
Customer cartsReview customer carts in the dashboard and see which products are considered before purchase.
Product personalizationAdd product-specific personalization fields, such as engraving text, and save completed values with the order.
Order statusesGive each status a clear label color and automatically send the email template assigned to a status change.
OrdersManage all orders with payment filters, full details, editable items and saved net and VAT amounts.
Business ordersLet customers place business orders and save invoice details with the order during checkout.
Returns and exchangesConfigure submission deadlines, form fields and a return address while customers submit requests through the store.
Product catalog
Product attributesDescribe products with attributes such as material or origin, organize the catalog and make comparison easier.
CategoriesBuild a category hierarchy of any depth and optionally display custom collection content instead of a product list.
InventoryManage stock levels with adjustments and history while schedules and recurring rules automate updates.
ProductsBuild complete product pages with prices, images, descriptions and stock information at the center of your catalog.
Digital productsSell downloadable files such as ebooks, courses and documents. This feature is currently in development.
CMS pagesCreate custom store pages such as terms, about pages or guides and edit their content without changing code.
Product variantsCreate variant groups such as size or color and let customers select a product option on the product page.
ImagesUpload one image and automatically generate optimized WEBP variants for all storefront views and product galleries.
Logistics and delivery
Delivery timesSet a store-wide delivery time, category exceptions and shipping blackout dates for holidays or planned breaks.
Shipping schedulesDefine parcel dispatch days and cutoff times so customers see a realistic shipping date.
InPost parcel lockersLet customers select an InPost parcel locker on an interactive checkout map and save the point with the order.
Shipping and paymentsConfigure delivery methods and cart thresholds while accepting online payments through Przelewy24, including BLIK.
Shipment trackingLet customers track a parcel on a page in your store while shipment events are also sent to GA4.
Customer storefront
BlogPublish guides and news with a built-in blog that supports the store’s organic visibility in Google.
Cookie consentA cookie consent banner compatible with Google Consent Mode v2 controls analytics and advertising tags.
Cart and checkoutGive customers a clear cart and a short checkout flow for delivery details and online payment.
Page BuilderArrange ready-made theme sections and edit their content without changing code or losing store configuration during a theme update.
301 redirectsCreate permanent redirects from old URLs to new destinations and preserve traffic after changing site structure.
Advanced searchShow live result suggestions while customers type and provide category, price and sorting controls.
Order status pageGive every order a dedicated status page that customers can open without signing in.
System and security
Sales analyticsSales reports directly in the store dashboard. Track revenue and performance without switching to an external tool.
API and gementlyAn API key connects the store to the gemently.com dashboard and enables management outside the Shopently panel.
Store security and recoveryThe owner can securely recover dashboard access, change its address, review account sessions or temporarily disable the store.
IP allowlistRestrict dashboard access to approved IPv4 and IPv6 addresses. Requests from outside the list are blocked.
404 address logReview addresses where customers could not find a page or another resource.
EmailSend store email with Shopently Mail or your own SMTP, configure a sender domain with two DKIM aliases, and manage templates and delivery history.
Search insightsReview phrases entered in the storefront search, including queries with no results, and use them to improve the offer.
Store public IP address and domainLearn which DNS record to set and how Shopently safely changes a store’s public address.
Storefront IP blockingBlock the public storefront for selected individual IPv4 or IPv6 addresses without blocking admin access or payment webhooks.
TrackingLoad GA4 and Google Ads through GTM with Consent Mode v2 and configure identifiers without editing code.
VATDefine VAT rates while the store calculates and saves net and tax values with each order.
Team and permissionsUse Owner, Administrator and Employee roles with detailed permissions for individual actions.
Add-ons and marketing
Bulk actionsUpdate many products at once. Filter the catalog and apply a reusable change template to every matching item.
Google Merchant CenterGenerate an XML product feed for Google Shopping and connect it directly to Google Merchant Center.
BrandsMaintain a brand directory, assign brands to products and include them in product feeds.
DiscountsRun coupon codes and scheduled product promotions while maintaining price history required by the Omnibus Directive.
SEOManage home-page metadata, product and category templates, and bulk metadata generation across the catalog.
Sales boosterAdd product recommendation sections, size charts and gift wrapping to increase cart value.