Logistics and delivery
Shipment tracking
Keep parcel tracking in your own store and use shipment events in Google Analytics 4.
Purpose
Let customers track a parcel on a page in your store while shipment events are also sent to GA4.
How it works
- Provide a tracking page under the store domain.
- Let customers check parcel status without signing in.
- Send deduplicated shipment events to GA4.
Step-by-step configuration
- Open Settings and go to Tracking.
- Configure the GTM and GA4 identifiers.
- Include the tracking link in shipment messages.
Required permissions
Important information
Access depends on enabled store features, the user role and permissions assigned in Team.