Add-ons and marketing
Google Merchant Center
Put products in Google Shopping with an XML feed generated by the store and ready for Merchant Center.
Purpose
Generate an XML product feed for Google Shopping and connect it directly to Google Merchant Center.
How it works
- Keep the XML product feed updated automatically.
- Complete product fields required by Google.
- Include assigned product brands in the feed.
Step-by-step configuration
- Open Add-ons and select Google Merchant Center.
- Enable the add-on and copy the XML feed URL.
- Add the feed to your Google Merchant Center account.
Required permissions
Important information
Access depends on enabled store features, the user role and permissions assigned in Team.