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System and security

Tracking

Build data-driven marketing with tags that respect the customer’s cookie choices.

Purpose

Load GA4 and Google Ads through GTM with Consent Mode v2 and configure identifiers without editing code.

How it works

  1. Load GA4, Google Ads and Consent Mode v2 from a GTM container.
  2. Send purchase and shipment events to analytics.
  3. Configure identifiers in the dashboard without source changes.

Step-by-step configuration

  1. Open Settings and go to Tracking.
  2. Enter the GTM and GA4 identifiers.
  3. Verify incoming events in Google Analytics.

Required permissions

Important information

Access depends on enabled store features, the user role and permissions assigned in Team.